Here at sweetgreen, we’ve always been inspired by the power of connection. Early on, we realized that food and music are universal languages, and that by combining the two, we could connect with our customers, and build a community.
In April 2009, we bought an amp, set up on the sidewalk and started playing music outside our Dupont location in DC, hoping to draw a crowd. That impromptu gathering grew into a block party. A year later, the Strokes were headlining our first sweetlife Festival, an annual celebration of music, food and community.
For the past 7 years, we’ve worked with great partners, from Merriweather Post Pavilion and 9:30 Club, to local chefs, like Spike Gjerde and Erik Bruner-Yang. Our lineups have featured artists like Lana Del Rey, The Weeknd, Kendrick Lamar and Phoenix — and we’re forever grateful for these experiences.
When the sweetlife Festival first started, sweetgreen only had a presence in DC. Today, we have communities across the country — and we want people throughout all these communities to experience the sweetlife. With that in mind, we’re going back to our roots.
This year, instead of one big festival, we’ll host a series of sweetlife experiences around the country that will capture the essence of the sweetlife — music, food and community — in a more intimate environment. We feel this is the best way to build local communities and to honor the legacy of music that has been so core to sweetgreen since the beginning.
Our first sweetlife experience will be a block party, right where it all began in the Dupont parking lot, seven years after we turned up the music on that warm DC day. We hope many of you will be there to kick off this new chapter. After all, sweetlife could never have become what it is without you.
Thank you for being part of this journey with us.
—Jonathan, Nicolas + Nathaniel
P.S. Get on the list below to sign up for your area’s sweetlife experiences, and look out for more details soon.